Communication Skill free essay sample

Film Production Descriptive Essay Example for Free

Film Production Descriptive Essay The improvement stage is one of the most pivotal stages for a maker, it is the place you find the opportunity to design each part of your creation before you start pre-creation and creation. The opportunity to get the show on the road right. During the revelation phase of the movie it is the makers job to got rights or a choice to a movie that he believes is promising, if the rights proprietor is stressed that their novel may be corrupted by a producer the maker must go to a lawful consent to keep up a specific arrangement of principles concerning movie chief, cast and craftsmanship office. Pre-creation Producers job is to meet with every other head of office to talk about course of film, plan, financial plan and other important things required before any creation is to begin. Lawful documentation, arranging, recruiting, on-screen characters, workmanship office. It is the makers job to rudder all the inventive individuals engaged with the creation just as give some imaginative info. Monetarily it is the makers job to sort out financing for the film whether that be through credits, counterbalances, co creation, speculators. The maker must talk about with all heads of division data accumulated during advancement stages. Creation The makers job during creation is to sort out all offices into a working team. The maker may regularly not be on set by and by while a significant part of the vital photography is going on, subsequently they will designate official makers, line makers and partner makers to supervise their inclinations during creation. After creation The maker has last say in the alter and sound utilized for the film, what scenes are appeared and eventually whether more film should be shot after head photography. For instance, they may need a substitute consummation. Conveyance Distribution is the second of the most significant phases of the creation procedure. Appropriation is the place you get the chance to make a group of people for your film! As a maker you will probably clearly have individuals watch your creation and the dispersion stage is the place the maker gets the opportunity to design advertising goals and afterward conveyance destinations. This is the most compensating phase of the procedure yet additionally the most hard for some considering our media over-burden world. What is implied by Genre, Auteur and Mise-En-Scene. Give instances of three diverse element film kinds and the significant components that characterize every specific classification, just as some particular instances of the class. Likewise give a case of an auteur, including instances of his/her movies. Give a case of two totally unique mise-en-scenes for a straightforward exchange scene between two individuals having a contention about their relationship. The rudiments for the class is show, or its sort. In include films there are numerous kinds of classification, for instance activity, awfulness, sentiment, science fiction, satire. Basically dramatization is mentioning to you what the film will be approximately based around. Activity Action scenes where there is extraordinary activity!! Weapons, Cars, Stunts, Explosions Romance Often an anecdote about a sentimental experience, connections, sex Comedy-Often a story with comedic components proposed for the crowd to have a ball and chuckle An autuer is a movie producer whos bits of work are particular as far as the cast, area, topic and visual style and is along these lines thought about a creator of their work. One of my preferred creators is Baz Lurhmann whos initial three creations are supposed to be the red blind set of three in which every one of the three movies has likenesses. Each film sets up their story through a built up topical gadget, Dancing from Strictly Ballroom, verse from Romeo and Juliet and music in Moulin Rogue. Each film additionally has a plot which is based off a notable story or legend. Furthermore, there is a theater theme which shows up all through all the movies. What are the different agreements and different archives a Producer is liable for while delivering an element film? There is a considerable amount of documentation and agreements that accompany a film creation, all of which a maker is answerable for. Agreements and understandings run from; task of copyright, creation and speculation understandings, film makers reimbursement, multi-dangers protection, wellbeing reports, Production understanding, non-exposure understandings, after creation bargains, offices bargains. Chain of Title Task of Copyright The assignments of rights from the first craftsman to the maker, in this manner the maker is currently ready to replicate the work. Chain of Title The chain of title in film is a lot of documentation that builds up the makers option to make and market the film. Commonly incorporates, scriptwriters understandings, advancement understandings alternative understandings and rights assignments. Buyout A re-task to the maker from an advancement financial specialist following up for the benefit of the copyright proprietor in a venture on reimbursement of the improvement speculation in addition to intrigue. Alternative An acquisition of time for a film to build up the work. Makers ordinarily take out alternatives on a work for a particular time and charge. This gives them the selective option to create and back the film.m Makers repayment Insurance which gives money related remuneration to the movies spending plan if there should arise an occurrence of the creation going over financial plan in view of death, injury or sickness. Multi-dangers protection Insurance that gives remuneration if any creation hardware is harmed during head photography What are the different money related hotspots for an Australian Film? Clarify what every one is Screen Australia Screen Queensland Maker Offset This is an award given by the administration to the creation after finish of the film a few movies utilize this cash for the spending plan as they can depend on it after fulfillment or it assists with accomplishing a film that will improve in appropriation. Telecom Company award/financing Co-Productions Awards Money that is given to the creation that shouldn't be repaid

Provide A Description Of The Apprroaches Of Two Philosphers Of Your

Provide A Description Of The Apprroaches Of Two Philosphers Of Your Provide A Description Of The Apprroaches Of Two Philosphers Of Your Choice To The 'problem Of Evil', â€" Essay Example > Augustine, Swinburne and the Problem of EvilEvil has been a source of philosophic contemplation for as long as there has been philosophy. Some of the greatest minds in history have considered the problem of why evil should exist alongside goodness, with philosophers from Socrates to Swinburne struggling to understand the paradox. The concept of evil carries with it a multitude of connotations: evil can be something as mundane as being that which causes someone pain, or it can be more complex involving subjective opinions of morals or ethics. Fundamental to coming to terms with evil is the assignation of a definition, but even that is a difficult option since what may seem evil to one group can be seen as doing service to God by another; for instance, the events that took place on 9/11. The central contradiction involving the problem of evil is the attempt at reconciling the idea that a God who is considered to be both omnipotent and loving would possess the power to eliminate evil, yet refuse to do so. Medieval philosopher Augustine believed deeply y the omnipotence and infallibility of God and so argued that God's creations used the free will given them to turn away from God. As a result, evil was introduced into the world not by God, but rather by humanity’s lack of control to deny it and do only good. Augustine's methodology for finding a solution the contradiction of evil is threefold. Augustine begins with the presumption that that evil is a privation and therefore does not actually exist; in this way he maintains the Aristotelian thought that only goodness exudes from God. Augustine elucidates further that human perception of evil is based upon the assumption that it is the absence of good in everything that God created. Though created by a perfect being, all things created are subject to the corruption of human beings, which implies an absence of good in all things that are created because these things are not in themselves the greatest good, which is God. Augustine’s second part to his solution to the problem of evil is that he argues that this apparent imperfection of any part of creation disappears in light of the perfection of the whole. Augustine writes that “Out of all things is built up the admirable beauty of the universe, wherein even that which is called evil, properly ordered and disposed, commends the good the more evidently, so that the good be more pleasing and praiseworthy when contrasted with evil. ” Augustine expresses the perspective that goodness would have little value if evil did not also exist to make the good that much more worthy. By taking this approach, Augustine is able to deny the existence of that which contemporary philosophy terms instrumental or evil that has had a long term positive effect on the world. Instrumental evil is the kind of evil that is not determinant based upon immediacy, but rather is an integral part of a long, evolutionary process that ultimately results in a goodness that exceeds the original harmful intent. In contrast to instrumental evil, Augustine posits the idea of genuine evil, which is essentially the understanding of an evil that would have left the world better had it not occurred.

The Iliad Servants Of Fate - 1028 Words

Taspia Arpee Year I Seminar September 12, 2017 Summer Assignment Servants of Fate One of the most striking aspects of The Iliad is the representation of the divine and their interactions with mortals. In the epic poem, the behavior and status of the gods are revealed in the way they connect with the humans. At first glance, humans seem to be mere puppets to the gods. They are used with no fear for the consequence, as a method for the gods’ personal interests. The humans have a blind trust for the gods and believe that it is up to them to decide their fate and glory. However, it is shown that the divine beings play an unusually prominent role in the war. They seem to be controlled by their emotions and self-interest just like humans are -†¦show more content†¦His mother agrees, on the basis that she knows Zeus owes her a favor. Once Thetis asks Zeus, he is reluctant in agreeing to help in fear of making his wife, Hera, angry. This acknowledges that Zeus agrees due to the favor he owes Thetis and it paints him to be more human-like. It shows that he ponders about the weight of his decision to possibly help Achilles, and he agrees to Thetis’s request by understanding the benefits it would have on him. Zeus admits that he is aware of the trouble his actions will cause, by triggering Hera’s anger, but he continues on with no fear of the consequences. This shows that the repercussions of his actions will not actually matter for him, but would only affect humans, making him unconcerned. He only deliberated about his own well-being rather than considering the effects of his actions. This sets the tone for the rest of the story where the gods are using the humans for their own selfish needs. They attempt to change the course of the fate of mortals, to their own likings, by interfering with human lives. The gods are personified as having human-like emotions, shapes, etc, however, this should not take away from the power they still hold. While their characters are portrayed to be thinking like humans, the y still hold power that is unattainable by mortals, which causes them to haveShow MoreRelatedAt the time of Homer, it was normal for gods to meddle in human affairs, and he shows this in The1300 Words   |  6 Pagesthe time of Homer, it was normal for gods to meddle in human affairs, and he shows this in The Iliad. A vast majority of the Greek gods play some role in how the Trojan wars turns out, which is what the poem is all about. Homer uses the gods to deviate from how normal wars are played out. The head god, Zeus, will be the focus as I go through what he did and how it affected the War as well as The Iliad. Zeus tried to stay out of the Trojan War for egotistic motives and was viewed as a father figureRead MoreAnalysis Of Genesis, And Andromache1381 Words   |  6 PagesIn the contexts of their own time periods, both Sarah, in Genesis, and Andromache, in the Iliad, have similar roles in that they are both confined to the duties within the household. Despite these societal c onstrictions, both women find ways to exert some power and influence within their designated roles in society, but the degree of power they have varies. Sarah holds more power because God will â€Å"bless her† and will make her a part of his plan for Abraham, so she can manipulate events in the contextRead MoreImportance of Iliad as Modern Teaching Tool Essay1460 Words   |  6 PagesImportance of Iliad as a Modern Teaching Tool The passing of works from generation to generation is not an uncommon thing, nor is it a new practice. For centuries, even since the beginning of time, scholars have recorded and passed on historical accounts, works of art, poetry, and great literary works as a means of transcending the culture from one generation to the next. In doing so, these works were not merely used for leisurely purposes, rather as a way to teach and educate Read MoreThe Iliad And The Book Of Genesis1225 Words   |  5 Pagesthemes of suffering, war, violence, and sin, the characters of both the Iliad and the book of Genesis strive to live and define their lives as their own. The women in particular best exemplify this struggle as they contend not only with the circumstances to which they are born into, but must also grapple will the role they play in their society and how their actions influence the greater fate of their people. Within the Iliad, Andromache’s role as a woman and wife to a warrior during war contributesRead MoreThe Nature of Honour in Virgil and Homer1709 Words   |  7 PagesAgamemnon says that he will need something to replace the prize that he has lost at the start of the poem, Achilles replies, â€Å"...how shall the great-hearted Achaians give you a prize now? There is no great store of things lying about I know of.â⠂¬  (Homer, Iliad 1.124) The men need to continually add to their honour, and without a large victory, they are not able to do so, so there is tension, and the tension is made worse when Agamemnon takes what Achilleus thinks is more than his fair share. This couldRead MoreThe Aeneid, The Iliad and the Odyssey653 Words   |  3 Pages Practically thousands of years after they were thought of and written, the Aeneid, The Iliad and the Odyssey continue to be three of the most renowned and broadly read stories ever told. The Aeneid is an epic poem written in 12 books and is modeled in part on the great Greek epic poems, on Homers Iliad and Odyssey. Odysseus is trying to get back to the home, Aeneas is seeking the new In the Aeneid the first six books were in correspondence to the Odyssey because they illustrated Aeneas hunt forRead MoreMy essay is about masculinity in the Iliad and how gender roles in turn cause a war versus oneself (the title)1293 Words   |  6 PagesThe War Versus Oneself During the time period in which the Iliad took place there was a great emphasis put on masculinity. Five specific qualities were required to obtain the venerable title of a hero. Firstly, one must be born unto noble birth. For instance, a man born from the social status of a servant would cause the man to be immediately looked down on for his rankings among his higher status social counterparts. Secondly, the hero must attain strength. Without strength, the man cannot proveRead MoreThe Biblical Figure Of Job And Greek Hero Achilles1121 Words   |  5 Pagesups and downs in their lives and those experiences made them realize that the world they lived in was not meant to be sought after. They both gave sacrifices, yet kept devoted to their faiths. Job s trials were not just casual, so-called blows of fate, but had an immense and profound meaning. Job experienced severe tests in which every time he manifested brilliantly; firmly clinging to the Lord. He became to the realization that the world offers nothing but injustice and misery. Job was ruinedRead MoreThe Pride of Zeus2473 Words   |  10 Pagesbelieve it’s more than anything the pride of Zeus which justifies his actions. In Homer’s great Epic, â€Å"The Iliad,† the presence of Zeus affected every action taken or avoided in some shape, way, or form. His allowance of other gods intervening in the war at times strengthens the idea that he is all-seeing and all-powerful, due to the fact that the other gods intervention inevitably led fate back onto its original course. But, we’re talking about Zeus; God of all Gods. He refuses to be underminedRead MoreCharacteristics Of Satan In Paradise Lost1029 Words   |  5 Pagesunderstanding of human beings, for mankind is constantly trying to change things they will never be able to change. Satan wants to defeat God, which he knows is impossible and yet he will try anyway. Satan is so high in his own esteem; he cannot bear to be a servant and must be a leader. Satan is doomed into Hell where he will live in fire. But as a leader, and a true protagonist, Satan chooses to accept his situation and rise as a hero for the pack of fallen angels he has led from Heaven. He possesses his

Workplace Discrimination And Its Effects On Social...

Workplace discrimination is still prevalent and could have disastrous effects on social cohesion and political stability if it continues unchecked. While the most blatant forms of discrimination at work may have faded, many remain a persistent and daily part of the workplace, or are taking on more subtle forms. Every day, around the world, discrimination at work is an unfortunate reality for hundreds of millions of people. Women are by far the largest discriminated group, with the pay gap between the sexes still significant in most countries. Racial discrimination also persists, though older theories of the purported superiority of one racial or ethnic group over another have been replaced by allegations that foreign and incompatible cultures may have disruptive effects on the integrity of national identities. New forms of discrimination based on disability, HIV/AIDS, age or sexual orientation have now become cause for growing concern. Inequalities within discriminated groups are widening. Affirmative action policies, for example, helped create a new middle class of formerly-discriminated persons in some countries. A few rise to the top of the social ladder, while most remain among the low paid and socially excluded. Discrimination often traps people in low-paid, informal economy jobs. The discriminated are often stuck in the worst jobs, and denied benefits, social protection, training, capital, land or credit. Women are more likely than men to be engaged in these moreShow MoreRelatedTheories That Serve As Lenses For Analyzing Society : Functionalism, Conflict Theory, And Symbolic Interactionism1433 Words   |  6 Pagesinterconnected parts that maintain a state of social equilibrium and balance as a whole. Different social elements contribute unique aspects to society, and functionalism emphasizes how each part impacts and is impacted by other parts. For example, as technology has progressed, colleges and univers ities has started to offer more technical programs, and many adults have begun returning to school to learn these new abilities that are required for the evolving workplace. As more women have joined the workforceRead MorePrejudice, Stereotyping and Discrimination in Mauritius4123 Words   |  17 PagesPrejudice, Stereotyping and Discrimination in the Mauritian Society GOOSKHAN Souhaylah 2013 MAURITIUS Prejudice, Stereotyping and Discrimination in the Mauritian Society Table of Contents Mauritius as a Multi-ethnic Island .......................................................................................................... 3 Prejudice ................................................................................................................................................. 4 1. 2.Read MoreThe Book Of The City Of Ladies2292 Words   |  10 PagesINTRODUCTION Historically, women were thought of as inferior in physical strength, religious traditions, philosophical and have faced intense discrimination from a lack of legal rights and very little independence from their husbands and society at large. In many societies, women have long been viewed as less than fully human. Christine de Pizan in her book â€Å"The Book of the City of Ladies†1405, wrote that the oppression of women is founded on irrational prejudice, pointing out numerous advances inRead MoreEssay about Structural-Functionalism and Conflict Theory2741 Words   |  11 PagesTheories in sociology provide us with different perspectives with which to view our social world. A perspective is simply a way of looking at the world. A theory is a set of interrelated propositions or principles designed to answer a question or explain a particular phenomenon; it provides us with a perspective. Sociological theories help us to explain and predict the social world in which we live. Sociology includes three major theoretical perspectives: the structural-functionalist perspectiveRead MoreHrm in 21st Century (Theories Practices)3480 Words   |  14 Pagesare high performers, dealing with performance issues, and ensuring the personnel and management practices conform to various regulations; Role of Human Resources; Human Resource Business Environment: internal and external factors that can have an effect on the recruitment of employees; Globalization, Outsourcing and Human Resource Management; The Challenge of Human Resources Management: Challenges of new technology, managing change, developing human capital, globalization for managers†¦; Human ResourceRead MorePoverty and Its Impact on Development in the Caribbean2990 Words   |  12 Pagesover time so as to achieve first world status. Most of the Caribbean countries are ranked as middle income countries. These countries realize that achieving first world status is a long term initiative given the many social problems that we face as a Caribbean nation. Among the many social problems that we face, poverty is the most pervasive of them all. Despite the effort of many of these countries to try and eradicate poverty it continues to account for the slow pace at which these countries developRead MoreOrganizational Behavior, the Modele, Elements, Challenges.6128 Words   |  25 Pageslevel of analysis, organizational behavior draws heavily upon psychology, engineering, and medicine. group level At the group level of analysis, organizational behavior involves the study of group dynamics, intra- and inter group conflict and cohesion, leadership, power, norms, interpersonal communication, networks, and roles. At this level of analysis, organizational behavior draws upon the sociological and socio-psychological sciences organizational level At the organization level of analysisRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesManagement Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 Psychology 14 †¢ Social Psychology 14 †¢ Sociology 14 †¢ Anthropology 14 There Are Few Absolutes in OB 14 Challenges and Opportunities for OB 15 Responding to Economic Pressures 15 †¢ Responding to Globalization 16 †¢ Managing Workforce Diversity 18 †¢ Improving Customer ServiceRead MoreManagement Practices6684 Words   |  27 Pageshave no access to it. Spokesperson The manager informs and satisfies various groups and people who influence his organization. Thus he advises shareholder about financial performance, assures consumer groups that the organization is fulfilling its social responsibilities and satisfies government that it is abiding by the law. Decisional Roles These entail making decisions or choices. The four decisional roles are entrepreneur, disturbance handler, resource allocator, and negotiator. Entrepreneur Read MoreFundamentals of Hrm263904 Words   |  1056 PagesDiversity Issues 25 Learning an HRM Skill: Guidelines for Acting Ethically 26 Enhancing Your Communication Skills 26 ETHICAL ISSUES IN HRM: Invasion of Privacy? 9 WORKPLACE ISSUES: We Are Now Entering the Blogosphere 10 Workforce Diversity 10 The Workforce Today 10 DID YOU KNOW?: Chief Diversity Officer 11 How Diversity Affects HRM 11 WORKPLACE ISSUES: Diversity Awareness 12 What Is a Work/Life Balance? 12 DID YOU KNOW?: Looking at the Future of HRM 13 DID YOU KNOW?: International Diversity 14 The Labor

Bead Bar Free Essays

The primary objective would be to encompass the business processes and functionalities of Bear Bar enterprise into an information system which would manage all its resources and cover up the negative aspects of the system. All the internal and external factors which make the enterprise function in a diligent manner would be taken care by the proposed system. The information system would make the enterprise to flow in a planned, organized and decisive manner. We will write a custom essay sample on Bead Bar or any similar topic only for you Order Now Each department would be able to capture, nurture and share effectively valuable business information so as to remain synchronized with the latest events and decisions can be framed accordingly. Order tracking, fulfillment, inventory and supply dynamics can be managed optimally. Prior to outlining the input and output information, the system development life cycle must be in place so that the analysis is done accordingly. The correct nature of the inputs and the outputs would make the system design vary accordingly as it requires to capture the information and put it into a frame to interpret in a decisive manner to take further decisions. The systems development life cycle for Bead Bar is as follows: 1. Feasibility analysis: The new proposed system and the present working system are analyzed so that the ROI (Return on Investment) is obtained. The proposed system is further analyzed for economical, technical, schedule and other feasibilities so that it stands in front of all difficulties in the development of the project. The Bead bar enterprise’s key management people are involved in the process of feasibility analysis. All the inputs, outputs and external environment are studied in detail so that the underlying intricacies would be researched well for their impact and development. Inputs: Bead Bar’s inputs are in the form of company’s short and long term objectives, its financial base and credibility for years to come, its general strategic plans, consent of the advisors and directors, risk handling strategies and many others. Outputs: The feasibility has outputs in the form of higher management approval for the sustenance of the systems development, its full length use to cover all business functions, risk mitigation strategies and many others. 2. Systems planning and requirements gathering: After the system is thoroughly checked for all its inputs and outputs, the requirements phase takes the lead. All the key stakeholders of the departments and the users of the system must be taken into account for gathering the crucial departmental functions, requirements and its interaction with other departments to achieve the central goal of the enterprise. Input: It must be in the form of the users of the system who are better-off to understand and figure out the exact ground level happenings in the business. Their view of the workings of the enterprise must be captured so that appropriate implementation can be done. Output: The valuable information fetched from the users of the system must be given a representation and frame it accordingly to fix it into a system. 3. Systems Analysis and Design: Bead Bar’s system requirements are studied and the system is analyzed and designed accordingly. The flow of data is analyzed so that the system captures the entire business cycle and their functions. Inputs: It would come from the requirements gathering phase and the order of business flow. Outputs: It would result in helping the analysts and designers in the process of database handling and further development of the system. 4. Database Model: The database model for Bead Bar is as follows, which shows the interaction of the different entities of the business. Figure 1: UML Class Diagram 5. Coding: The above design is given a representation of the business and the various functions are finally implemented at this stage. Inputs: It is in the form of requirements gathered from the previous stages and the design documents. Outputs: It results in actual implementation of the system so that it can be viewed physically. 6. Implementation and Training: This stage correlates with actual planting of the system at the Bead Bar so that the present system is replaced and the proposed system takes its place. The users must be trained to operate the business functions with the system, store and retrieve data whenever it is demanded. How to cite Bead Bar, Papers

Strategic Analysis on McDonalds Corporation

Background information The success of organizations that are established in different economic sectors depends on the managers’ effort in formulating and implementing effective strategies. Cox (2002) asserts that successful organizations have a clear vision and sense of direction and easily initiate major organizational changes. Moreover, successful managers have a comprehensive understanding of the prevailing market needs.Advertising We will write a custom report sample on Strategic Analysis on McDonald’s Corporation specifically for you for only $16.05 $11/page Learn More Hansen (2013) emphasizes, â€Å"The managers of successful organizations must have a strategic plan in order to ensure a strong competitive position on the market and therefore achieve desired outcome† (p. 95). This claim highlights the importance of adopting effective strategic management practices. Aim This report involves a strategic analysis on McDonaldâ€℠¢s Corporation. The report provides a brief background information on McDonald’s by assessing its vision, mission, values and its strategic plan. Furthermore, the industry provides a description of the industry within which McDonald’s operates. Company profile McDonald’s Corporation is a public limited company that was established in the United States’ food and restaurant industry in 1940 at San Bernardino, California by Ray Kroc, Richard and Maurice McDonald. The firm has entered the global market by establishing over 35,000 outlets located in 119 countries. The firm’s marketing expertise has increased its customer base to over 68 million customers. McDonald’s specializes in production and marketing of fast-food products such as cheeseburgers, chicken, hamburgers, milkshakes, french-fries, breakfast, salads and desserts (McDonald’s, 2014). By the end of 2013, McDonald’s total human resource base was estimated to be 1,800,000. Moreover, its commitment towards strategic management has played a crucial role in stimulating the level of profitability. Between 2012 and 2013, the firm’s sales revenues increased from US$ 27.6 billion to US$ 28.1 billion. Conversely, its operating income increased from US$ 5.5 billion to US$ 5.6 billion (McDonald’s, 2014). McDonald’s has positioned itself as the market leader in the global fast-food industry. Its success has originated from effective implementation of strategic management practices as illustrated herein.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Vision statement McDonald’s is focused towards achieving long-term market success by positioning itself as the preferred place for customers to eat. Moreover, the firm’s global operations are guided by a ‘plan to win’ strategy, which emphasizes on creating exceptional custome r experience amongst customers. The strategy is based on the 4P’s of marketing [pricing, promotion, place, and product]. McDonald’s is also committed towards continuous improvement of its environmental and social performance in order to enhance customer experience (McDonald’s, 2014). Mission statement In its quest for market leadership within the fast-food industry, McDonald’s intends to position itself as the best employer in the world. Furthermore, the firm is committed towards achieving operational excellence in all its restaurants established in different countries. Furthermore, the firm’s management team is committed towards sustaining the firm’s level of profitability through effective brand management, exploitation of technology and leveraging on the firm’s strengths (McDonald’s, 2014). Values In addition to the mission statement, McDonald’s operations are guided by a comprehensive set of organizational values. Go renak and Kosir (2012) accentuate, â€Å"organizations can be successful when organizational goals are aligned with organizational values and those are aligned with personal values of people in the same organization† (p. 564). The firm’s values are evaluated below. Customer experience The firm recognizes the importance of customers in its quest for long-term existence. Thus, the firm is committed in creating unique customer experience by offering high quality products, customized services and a unique ambience in its stores. The customer experience value is based on four main goals, which entail cleanliness, quality, service and value. McDonald’s ensures that its employees continuously adhere to these values.Advertising We will write a custom report sample on Strategic Analysis on McDonald’s Corporation specifically for you for only $16.05 $11/page Learn More Commitment towards its people The firm is committed towards creatin g a strong and efficient workforce. Thus, the firm believes that a strong human capital base is paramount in achieving continued success. Consequently, the firm invests a substantial amount of resources in nurturing talent and developing leadership through training. Additionally, the firm considers diversity to be a fundamental source of organizational success. Therefore, the firm fosters establishment of an environment conducive for working in order to drive engagement through teamwork amongst its workforce. Business model The firm has adopted an effective business model that recognizes three main components in its operation, which include suppliers, employees and owners/operators. In its business operations, McDonald’s ensures that the interests of these core groups are taken into consideration. Giving back to the community McDonald’s understands the strong correlation that exists between the firm’s success and the community within which it operates. Therefore , the firm is committed towards pulling its possessions, coverage, and magnitude in helping clients establish superior neighborhoods. The firm supports the community by establishing charitable organizations such as the McDonald House Charities. Business ethics The firm is focused towards adhering to the values of honesty, integrity and fairness in its business operation. These values are based on the philosophy that ‘we are individually accountable and collectively responsible’ (McDonald’s, 2014). Continuous improvement McDonald’s has positioned itself as a learning organization which is committed towards adjusting its operations in order to align with the changing system, customers and employees needs through continuous innovation and evolution. Profitability McDonald’s operates as a public limited company. Thus, the firm’s operations are aimed at maximizing profitability in order to satisfy its shareholders’ wealth maximization objec tive.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Comparison of mission statement McDonald’s faces intense competition from Burger King Corporation, Yum Brands Incorporation. Burger King is focused towards creating an environment conducive or its employees to work in and to attract and retain a large number of customers. The firm also intended to achieve business excellence by ensuring consistency of its service provision (Campbell, 2008). This mission statement is similar to that of McDonald’s Corporation, which seeks to achieve business excellence and fostering a favorable environment for working. This shows that working environment is one of the key aspects considered by major players in the fast-food industry (Thompson, Peteraf, Gamble, Strickland, 2011). Industry analysis Pressures that originate from internal and external business environments affect McDonald’s operations. The internal forces are within the management team’s capacity to control while the external forces are beyond the management t eam’s ability. Regardless of the source of pressure, organizational leaders have a duty to ensure that the occurrence of such pressure does not adversely influence business operations. However, this duty can only be accomplished if the organizational leaders understand the prevailing environmental issues. Some of the tools that organizational managers can utilize in evaluating the industry dynamics include the PESTLE, Porter’s five forces and the SWOT analysis. PESTLE analysis Political elements Business processes are extensively determined by the guiding principles that are implemented by the administration of the country in which a company operates. Therefore, the degree of political risk varies from one country to another. Thompson et al. (2011) assert that political risk can originate from different sources such as the incumbent government agencies and departments, social unrests, changing economic conditions, and the stakes of government and non-governmental organ izations. McDonald’s has ventured into different countries in an effort to maximize profitability. Thus, the firm’s likelihood of the firm experiencing intense political risk is high. In its European, the United States, and Indian markets, the firm is experiencing pressure from the respective governments concerning health implications that are associated with fast foods. These governments are increasingly being concerned with the high levels of cholesterol in fast foods. Such cholesterol is associated with obesity. In its Indian market, McDonald’s is currently experiencing legal dispute because of its infringement of religious laws on food products. The firm’s operations are also affected by trade restrictions in some countries such as tax rates. Furthermore, the political instability in some regions such as the Middle East and North Africa sections may affect the firm’s quest for growth through market expansion. Economic factors Businesses that op erate in the international fast-food market are exposed to diverse economic factors that are unique to the respective markets. Some of these factors include tax, inflation, and exchange rates. Exchange rate fluctuation may negatively influence the production capacity of firms in the fast-food industry that depend on raw material imports. Additionally, firms in the fast-food industry are also exposed to global economic changes such as economic recession. Such economic changes have adverse effects on the consumer purchasing power, and hence the firm’s ability to maximize its profitability. In 2012, McDonald’s earnings declined to $1.34 billion from $1.41 billion in 2011 (McDonald’s, 2014). To succeed in such environments, businesses must adjust their strategic management practices to align with the economic environment. This goal can be achieved by adjusting marketing strategies such as the pricing tactics. Socio-cultural factors The fast-food industry is undergoi ng remarkable evolution because of the prevailing socio-cultural changes. One of the most notable changes relates to increased consumption of fast-food products because of increase in disposable income and high rate of urbanization. Another major socio-cultural trend relates to change in consumer behavior towards food products. Thompson et al. (2011) are of the view that the development of information communication technology has increased the consumers’ level of product knowledge. Thus, consumers are inclining towards healthy and safe products. This trend has also affected the fast-food sector whereby consumers are seeking healthy food products (Gasparro Jargon, 2012). This trend presents an opportunity for firms in the fast-food industry to invest in new and continuous product improvement. For example, in 2012, McDonald’s announced its intention to venture into the Indian market in 2013. The firm had to do away with its pork and beef products in its menus in order t o adhere to the Muslim and Hindu religious practices, which prohibit the consumption of pork and beef. Gasparro and Jargon (2012) assert that McDonald’s respects cultural diversity in all markets that it has entered by diversifying its product portfolio. Technological factors The 21st century has been characterized by remarkable technological innovations, which are affecting various business aspects. The development of diverse social media platforms such as Facebook, Twitter, Google Ads, and YouTube has transformed marketing activities. For example, businesses in different economic sectors are adopting online marketing practices in their effort to create sufficient market awareness and/or to increase customer base (Thompson et al., 2011). Additionally, techno-savvy consumers are increasingly adopting diverse web-based technologies such as online purchasing in their consumption processes (Pipes, 2014). Technological innovations have led to the emergence of technologies, which are aimed at cutting the cost of operation, achieving operational efficiency, and providing fast-food customers with a high degree of flexibility in their purchasing process. Examples of such technologies include the inventory management software, which enables organizations to manage their inventories, for example through timely and efficient replenishment of raw materials. Legal factors The modern fast-food industry is experiencing numerous legal issues that are arising from government and non-governmental agencies. For example, fast-food companies are increasingly being compelled to reveal the ingredients of their fast-food products. This issue has been fuelled by the high rate at which health practitioners and nutritionists are associating some diseases such as obesity, kidney diseases, high blood pressure, heart diseases, and diabetes with fast-food consumption (Tanamas, 2013). In an effort to cope with such legal issues, McDonald’s has a policy that requires the revelat ion of the raw materials that are used in producing its fast-food products. Environmental factors Firms have a duty of ensuring that their operations are environmentally sustainable. The high rate of climate change that is being experienced in the 21st century has raised concern amongst governments and non-governmental groups on the role of businesses in protecting the environment in which they operate by adopting effective corporate social responsibility practices. West (2014) asserts that â€Å"Currently, there are no federal laws or regulations targeting fast-food companies in the US; however, they have an obligation to protect the environment† (Para. 1). Some of the practices that are increasingly being advocated include adopting the concepts of reducing, reusing, and recycling of materials. Porter’s five forces The Porter’s five-force model is one of the strategies that organizational managers can adopt in understanding their organization’s competiti ve situation (Hansen, 2013). The analysis below illustrates the competitive situation in the fast-food industry by assessing the threat of entry, degree of rivalry, buyers and suppliers bargaining powers, and threat of substitute products. Source: (Abauwad, 2013) Rivalry; high The fast-food industry is experiencing significant increment in the intensity of competition because of its profitability potential. The industry players are adopting diverse competitive strategies such as pricing, product quality, consistency of service delivery, diversified product portfolio, style, presentation, and store location (Abauwad, 2013). Furthermore, fast-food companies are increasingly developing new products in an effort to satisfy their customers’ tastes and preferences. Threat of entry; low Few large players such as McDonald’s, Taco Bell, and Tyson Food Incorporation dominate the global fast-food industry. The industry players have managed to attain competitiveness through techn ological advancement, economies of scale, and efficient product distribution. Although the cost of entry is relatively low, new entrants cannot compete effectively with large firms. Subsequently, new entrants do not pose a threat to the large firm’s market share. Threat of substitute; high Fast foods are considered discretionary food items and hence can easily be substituted by other meals (Abuawad, 2013). The risk of replacement products amongst firms in the fast-food industry is increased by the high rate at which expediency warehouses such as large retail chains are offering consumers dissimilar foodstuffs within their retail stores. Moreover, the restaurant market is characterized by the emergence of dine-in restaurants, hence minimizing the cost of switching from one product to another. Additionally, consumers have become more knowledgeable on the importance of healthy eating. Abuawad (2013) asserts that the rate at which consumers are inclining towards consuming alterna tive food products that they consider healthier is high. Hence, it has increased the threat of substitute. Supplier bargaining power; moderate Most fast-food companies source their raw materials from the local and international markets. Thus, their relationship with suppliers is an essential element in the fast-food firm’s success. Abuawad (2013) asserts that suppliers have the capacity to influence product prices. On the other hand, the fast-food companies have an opportunity to bargain the offered market price. Additionally, the evident large number of suppliers moderates the supplier bargaining power. Buyer bargaining power; moderate Despite their inability to influence the price of fast-food prices directly, fast-food customers have a significant impact on product pricing. This power has been increased by development in information communication technology, which makes it possible for consumers to exchange ideas and opinions regarding product characteristics through onlin e mediums. Subsequently, fast-food companies have an obligation to manage their brand reputation whilst developing a unique customer experience to make clientele feel satisfied (Abuawad, 2013). SWOT Analysis In addition to the aforementioned aspects, McDonald’s has managed to develop a number of strengths as illustrated by the below SWOT analysis. Strengths Market recognition-McDonald’s is ranked amongst the most recognized food service firms in the world. Strong brand recognition-This strategy increases the likelihood of succeeding in international markets. Cultural diversity-The firm respects cultural diversity in its operation. However, the firm should consider providing customers with healthier fast foods. Financial strength-McDonald’s has established a strong financial capital base and reputation amongst investors. Subsequently, it can establish more upscale restaurant chains. Weaknesses Employee turnover-The high rate of employee turnover may reduce McD onald’s operational efficiency in addition to increasing the cost of operation. McDonald’s ownership-Most of the firms are franchises. Subsequently, the franchisees might not adhere to the franchise contract. Low customer satisfaction-The firm has been characterized by high ratings of customer dissatisfaction. Seasonal sales-The firm’s profitability is affected by seasonal sales. Over-establishment in the US– McDonald’s has established numerous outlets in the US. The firm should consider venturing into new markets. Opportunities New markets-The firm can increase its profitability by venturing into new markets such as the emerging markets (China, Brazil, India, Russia, and the GCC countries). Market reputation-McDonald’s can gain additional market reputation by increasing its commitment towards corporate social responsibility, for example through environmental protection. New product development-The firm can increase its customer base by im proving its menu. This goal can be attained by developing healthier fast foods. Store ambience-The firm should improve its old restaurants in order to create a unique customer experience. Threats Social changes-The firm’s success is threatened by the prevailing social changes with reference to consumption of healthier foods. Contamination risk-The firm’s products are susceptible to various food-borne diseases because they are sourced from different local and international suppliers. Economic changes-Occurrence of economic changes may affect the consumers purchasing power and hence its profit maximization potential. Lawsuits-The firm’s reputation is threatened by lawsuits in some of its markets such as India for lack of observing religious issues. Company strategy McDonald’s Incorporation has adopted internationalization as one of the market expansions strategies. Cox (2002) asserts that internationalization increases the likelihood of achieving profit maximization because a firm is able to tap market potential in the international market in addition to coping with the intensity of competition in the domestic market. To be successful in its internationalization efforts, McDonald’s has adopted the franchising strategy. Cox and Mason (2007) assert, â€Å"Franchising is a proven business concept that many investors are adopting to maximize profitability compared to independent business start-ups† (p.1054). One of the benefits that are associated with franchising is that a firm is able to standardize its operations. For example, in its Indian market, McDonald’s has introduced alternative hamburgers such as chicken meat hamburgers in an effort to adhere to the Hindu’s and Muslim culture, which prohibits the consumption of beef and pork. Consequently, one can deduce that McDonald’s Incorporation has adopted a winning strategy. Strategic objectives and performance targets Currently, the firm has venture d into a number of key international markets such as Germany, Australia, and Japan. However, the firm has experienced a significant reduction in the level of profitability in all its markets. Bagshaw (2014) asserts that the company’s global sales declined by 2.5% in June and July 2014. To restore its market performance, McDonald’s focuses on implementing the following objectives. Improving its value proposition-The firm intends to improve its market reputation and global recognition by improving the quality of its products. This goal will be achieved by integrating healthy items in its menus. Market expansion-The firm intends to attain growth by venturing into new markets through acquisition. Currently, the firm targets to acquire well established firms such as The Noodle Company, Potbelly Corporation, and Chipotle Mexican Grill (Mourdoukoutas, 2014). Leveraging on its capabilities-McDonald’s intends to attain market growth by leveraging on its franchising cap ability and logistics. Furthermore, Mourdoukoutas (2014) asserts, â€Å"The company intends to create two separate units , one that caters for low-calorie cholesterol consumers and another that caters for the local and semi global segments of the world economy† (Para. 7). The above strategic objectives are aligned with the firm’s vision, mission, and values. First, the objective to improve the company’s value proposition by integrating healthier fast food depicts the firm’s commitment towards creating a unique customer experience. This move will increase the chances of the firm appealing the customers’ demand for high quality and healthier food products. Furthermore, this proposition is also aligned with the firm’s commitment to invest in continuous product improvement. On the other hand, the firm’s commitment towards leveraging on its capabilities such as franchising will increase the firm’s profitability. This goal will be a chieved by ensuring consistency in the firm’s product and service delivery processes. Moreover, the firm’s strategic objective to expand into the international market will enable McDonald’s to improve its market performance by increasing its level of profitability. Conclusion The firm’s vision, mission, and values illustrate its commitment towards diverse internal and external stakeholders. McDonald’s vision statement depicts that the firm focuses on achieving market success by fostering unique customer experience, hence developing a high level of customer loyalty. Moreover, the vision statement illustrates the firm’s commitment in adhering to social responsible business operations. On the other hand, the mission statement shows the firm’s commitment in achieving a high level of profitability by creating a favorable environment for employees to work whilst achieving operational excellence, which means that the firm is concerned with e fficient and effective business operations. Similarly, the firm’s value propositions communicate its commitment towards satisfying the internal and external stakeholders, for example by satisfying the investors’ wealth maximization objective. Moreover, it also shows the firm’s commitment towards ethical business operations. Recommendations To achieve long-term success, McDonald’s should take into account the following aspects. The firm’s management team should continuously assess the prevailing market environment to determine the most effective way of adjusting its operations, products, and services. In its internationalization strategy, McDonald’s should consider investing in product adaptation to increase the likelihood of success of its franchise. McDonald’s management team should effectively analyze the international market that it targets to access to understand the prevailing market situations. Reference List Abuawad, M. (2013 ). McDonald’s Corporation. New York, NY: MJ Neeley School of Business. Bagshaw, E. (2014). McDonald’s sales worst in 10 years. Retrieved from http://www.smh.com.au/business/McDonald’s-sales-worst-in-10-years-20140810-102dsw.html Campbell, J. (2008). Burger King the facts about the second largest fast-food  restaurant. Retrieved from http://www.culinaryarts360.com/index.php/burger-king-the-facts-about-the-second-largest-fast-food-restaurant-2-29954/ Cox, J. (2002). Geographical dimensions of business format franchising, unpublished phd thesis. Southampton: University of Southampton. Cox, J., Masson, C. (2007). Standardization versus adaptation; geographical pressures to deviate from franchise formats. The Service Industries Journal, 27(8), 1053-1072. Gasparro, A., Jargon, J. (2012). In India, McDonald’s plans vegetarian outlets. Retrieved from http://online.wsj.com/news/articles/SB10000872396390444301704577631551022511054 Gorenak, M., Kosir, S. (2012) . The importance of organizational values for  organization. Slovenia: International School for Social and Business Studies. Hansen, H. (2013). Food economics; industry and markets. New York: Routledge. McDonald’s. (2014). Corporate information. Retrieved from http://www.McDonald’s.com/us/en/our_story/Corporate_Info.html Mourdoukoutas, P. (2013). McDonald’s; three strategies to reignite sales growth.  Retrieved from http://www.forbes.com/sites/panosmourdoukoutas/2013/11/23/McDonald’s-three-strategies-to-re-ignite-sales-growth/ Pipes, K. (2014). Fast-food franchise industry is rushing to acquire technology tools  that will help it stay well fast. Retrieved from http://www.franchising.com/articles/fast_food_franchise_industry_is_rushing_to_acquire_technology_tools_that_wi.html Tanamas, S. (2013). The Australian diabetes, obesity and lifestyle study. Retrieved from http://apo.org.au/research/australian-diabetes-obesity-and-lifestyle-study Thompson, A., Peteraf, M., Gamble, J., Strickland, A. (2011). Crafting and  executing strategy; the quest for competitive advantage; concepts and cases. New York, NY: Irwin Incorporation. West, L. (2014). Progress is slow on reducing reusing and recycling fast-food waste.  Retrieved from http://environment.about.com/od/recycling/a/fast_food_waste.htm This report on Strategic Analysis on McDonald’s Corporation was written and submitted by user Marc Shelton to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.